How do you find the perfect pair of jeans? I have devised a simple decision tree to help. :)
(1) Are you committed to the hipster selvage denim look? Do you hate being able to bend your knees? If yes, head straight to Dearborn Denim (US, Chicago), Imogene + Willie (US, Nashville), or Black Horse Lane Ateliers (UK). Nudie Jeans (Sweden) also has selvage options.
(2) Do you reside, or do you plan to reside in Brooklyn? Do you need edgy, non gender specific jeans that can both shield you from inclement weather AND be a conversation piece? If yes, then you want AndAgain Co.
(3) Is Justin Bieber your style icon? No judgment here, be your bad self! Head straight to G Star Raw and don’t look back.
For every other man:
Start with a brand local to your country. This will keep shipping costs low if you want to try more than one pair & return the extra.
Start with a slim fit. A slim fit is like a tailored suit - it’s neither the skinniest nor the loosest option, and it looks good on most heights and builds of men. Most men who want a very skinny jean or a loose jean will already know this about themselves.
What wash should I get?
Lighter wash - Generally the most casual option, also currently on-trend. I would recommend a light wash for a weekend hangout, a very casual work environment, or a casual night out. You can wear lighter wash jeans with tees, button downs, and flannels.
Darker wash - More formal. If you usually wear a suit to work, and your workplace has a casual Friday, choose a dark jean. It’s not out of style, but it’s not in style. Pair with tees, buttondowns, even a blazer. (PSA: A suit jacket is NOT a blazer!)
Gray and black jeans - Youthful and cool. Wear these in a creative work environment or to hang out or go out on weekends. Pair with tees or buttondowns, with a hoodie or a blazer. The world is your oyster.